In celebration of
NSW Small Business Month
we are running a series of events help you get rid of the guesswork & focus on what is important in marketing your business.
Create your
strategic foundation
Create your own, unique Marketing Launchpad and uniquely âyouâ Strategic Plan.
Develop your
marketing plan
Focus on the tactics and activities that will get you from where you are now to where you want to go.
Build your
marketing machine
Build the machine that will nurture your leads, convert prospects to clients and much more!
In-person Lunch & Learn Events - North Sydney
Choose the sessions you're interested in below and let's get started...
Planning for Marketing Success
Create your own Marketing Roadmap and grow your business without the stress!
LUNCH & LEARN EVENT | $25pp
Thursday 3 October 2024 |Â 12.30 to 2.00pm AEST
ACU Co-lab Event Space, 33 Berry Street, North Sydney NSW 2060
To get the most bang for your marketing buck (and time!), you need a clear focus for your marketing activities, and that's your Marketing Roadmap.
Join Certified Practising Marketer, and award-winning author of the book Marketing Launchpad, Racquel Collard (MBA), at this Lunch & Learn where weâll enjoy a working lunch while looking at the steps you can take to build your own Marketing Roadmap and hit the ground running in 2025!
Thereâll be a Q&A session at the end for any questions you may have about developing your marketing plan for your business.
As a bonus for joining us at the event, youâll receive a FREE copy of the Marketing Launchpad eBook and audiobook valued at $25!
WHO IS THIS FOR?
Small business owners of any type
KEY TAKEAWAYS:
1. The benefits of working to a marketing plan
2. The 3 key elements to marketing and business success
3. The marketing planning process so you can create your own Marketing Roadmap
Marketing & Sales Funnels for Service Providers
Design your sales & marketing processes so you can focus on getting the best ROI out of your time!
LUNCH & LEARN EVENT | $25pp
Thursday 31 October 2024 |Â 12.30 to 2.00pm AEST
ACU Co-lab Event Space, 33 Berry Street, North Sydney NSW 2060
Sales funnels & marketing automations can offer you some of the best efficiencies AND best results in your business. Are your sales funnels working well for you?
Join Certified Practising Marketer, and award-winning author of the book Marketing Launchpad, Racquel Collard (MBA), at this Lunch & Learn event where youâll enjoy a working lunch while we look at what your sales & marketing funnel needs, and some automations you can build in to claim some time back from dreary admin.
Thereâll be a Q&A session at the end for any questions you may have about funnels for your business.
As a bonus for joining us at the event, youâll receive a FREE copy of the Marketing Launchpad eBook and audiobook valued at $25!
WHO IS THIS FOR?
Small business owners with service / consulting / coaching products
KEY TAKEAWAYS:
1. Essential elements of a successful Marketing & Sales Funnel
2. How the sales and marketing functions work together
3. Measuring the success of your funnel
FREE Online Webinars & Workshops
 Choose the sessions you're interested in below and let's get started...
Designing a Product Range that gives you income & flexibility
Thinking outside the box for service / consulting / coaching businesses.
ONLINE WEBINARÂ |Â FREE
Thursday 10 October 2024 | 12.30 to 1.30pm AEST
Zoom link will be provided prior to event
Join Certified Practising Marketer, and award-winning author of the book Marketing Launchpad, Racquel Collard (MBA), for this FREE webinar where we'll examine how to design a product pathway that delivers you the profit you want in the time you have available, and look at some different product options that you can consider in your pathway.
We'll finish with a Q&A session to cover any questions that arise for you with your business.
As a bonus for joining us at the event, youâll receive a FREE copy of the Marketing Launchpad eBook and audiobook valued at $25!
WHO IS THIS FOR?
Small business owners with service / consulting / coaching products
KEY TAKEAWAYS:
1. The secret to effective marketing
2. Aligning your products to your customersâ journey (with examples)
3. Ensuring your product range to meets both your customersâ needs AND your financial goals (Success by the Numbers)
Building a Marketing Machine that Converts
Automate your marketing and find more hours for what you love in your day / week / month!
ONLINE WEBINARÂ |Â FREE
Thursday 17 October 2024 | 12.30 to 1.30pm AEST
Zoom link will be provided prior to event
A well-designed marketing machine is the difference between a business that works for you and a business that youâre a slave to.
Join Certified Practising Marketer, and award-winning author of the book Marketing Launchpad, Racquel Collard (MBA), for this FREE webinar where weâll look at the key elements you need to build into your marketing machine so that you can have a business that gives you the income AND the flexibility you want.
A well-built marketing machine is the key to eliminating unnecessary admin and claiming back time you can better spend elsewhere
We'll finish with a Q&A session to cover any questions that arise for you with your business.
As a bonus for joining us at the event, youâll receive a FREE copy of the Marketing Launchpad eBook and audiobook valued at $25!
WHO IS THIS FOR?
Small business owners of any type
KEY TAKEAWAYS:
1. Overview of your Marketing Machine
2. Key processes you can automate in your business
3. How to convert prospects to clients â on autopilot
Are You Undercharging? Charge More with Confidence
Are you a service provider who suspects you might be undercharging? Itâs time to find outâand if you are, learn what steps you can take to change that.
ONLINEÂ WORKSHOP |Â FREE
Thursday 24 October 2024 | 1.00 to 2.00pm AEST
Zoom link will be provided prior to event
Can you clearly articulate the value your work provides to your clients or customers? This workshop is your opportunity to gain clarity on how you uniquely add value to your clients and start pricing with confidence.
Join pricing specialist, Anna Lamb, for this FREE webinar. Anna has spent over 20 years across various industries, pricing a diverse range of products and services; personal computers, consulting services, travel tours, and e-books to name a few.
Having seen individuals including herself undervalue themselves, impacting their self-confidence and feeling resentful, she resolved to work on herself and help others to truly step into their workâs worth. Anna founded UPLIFTING VALUE with the vision to mentor female-led business owners value their workâs worth and price accordingly.
Hosted by Racquel Collard (MBA), a Certified Practising Marketer, and the award-winning author of the book Marketing Launchpad, this workshop is perfect for service providers ready to align their pricing with the value they bring to their clients.
We'll finish with a Q&A session to cover any questions that arise for you with your business.
As a bonus for joining us at the event, youâll receive a FREE copy of the Marketing Launchpad eBook and audiobook valued at $25!
WHO IS THIS FOR?
Small business owners with service / consulting / coaching products
KEY TAKEAWAYS:
1. Identify If You're Undercharging: Discover whether your current pricing reflects the value of your work.
2. Actionable Steps to Stop Undercharging: Learn practical strategies to adjust your pricing if you're leaving money on the table.
3. Value-Based Pricing: Understand how to price your services based on the distinct value you deliver to your clients.
I love helping business owners take control of their marketing & build the income & lifestyle they want!
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It wasn't so long ago that I was where you are now and I know what it feels like to want the right results from your marketing.
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Over the past 20 years, I've helped hundreds of people build businesses that do just that.
You may have seen me featured on:
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