Marketing Launchpad®

#1 Amazon bestseller · Women & Business

The ultimate, no-fluff marketing book for women in business.

Name: Marketing Launchpad®
Author: Racquel Collard

Twenty worksheets, filled in as you read, that take a vague business to a clear one. Before you pay a cent for marketing, do this first.

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Paperback · Kindle · Audiobook · Downloadable worksheets

Marketing Launchpad in paperback, on tablet and on phone

Nonfiction Book Awards 2023, silver winner

Why a marketing book that is mostly worksheets

Most marketing books tell you what good marketing looks like and leave you to work out what it looks like for you. The thinking is the hard part, and the part nobody does.

So this book makes you do it, one page at a time: who you are for, what you promise, what you sell and why you, then what success looks like and what you will say about it. Twenty worksheets, three parts, two outputs you can hand to anyone.

“A must read before you pay a cent for marketing.”

Kindle Customer · Amazon AU

Five of the twenty worksheets, fanned out: Crystalise your vision, Define your values, Your ideal client before and after, Define your vision of success, Areas of expertise and keyword research

Twenty worksheets. One for every step.

Three parts, twenty worksheets

See every worksheet →

Part

What you do

Worksheets

1 · Clarity

Your vision, mission and values. Your niche and ideal client. What you actually sell, the problems it solves and why you. Your brand and tone of voice.

1 to 14

2 · Focus

What success looks like, products that work for you, the promise, the barriers, and the content you will be known for.

15 to 20

3 · Bringing it all together

Two outputs: your key messaging guide and your content marketing strategy. Then you are ready for Liftoff.

Outputs 1 and 2

Written by someone who had the department, then did not

Racquel Collard spent twenty years in corporate marketing across several sectors, then ran a consultancy for small business owners who had nobody behind them. Marketing Launchpad® is the book she wished she could hand them on day one. She is the founder of Navitential.ai and the author of the forthcoming Marketing Liftoff (March 2027).